March 1, 2018
Digital communications tools offer countless ways to reach and impact new audiences. But this brave new world means messaging about your outreach project or program can easily get lost in the shuffle.
If you are doing public outreach or community engagement around the state, find out how to make your communications rise above the fiercely competitive digital fray at a brown bag titled “Outreach messaging that reaches out.”
The event for CU Boulder outreach staff and faculty is offered by the Outreach and Professionals Engagement Network (OEPN) on March 22 from 12 to 1:30 p.m. at the Flatirons Room at C4C.
Through an interactive presentation, Matt Duncan, academic digital engagement strategist, Strategic Relations and Communications, and Sue Postema Scheeres, outreach communications manager, Office for Outreach and Engagement, will provide an overview of different digital communications tools as well as techniques that help target messaging about outreach and engagement to the right audiences and have a better chance of impacting them.
Topics will include:
Overview of communications tools, including earned, owned, paid and social media
Campus resources that can help and how best to use them
Exercises to identify your audiences and craft messaging with impact
Social media platform best practices around delivery and engagement
The OEPN was established in 2014 to create a community of practice among CU Boulder outreach and engagement staff. This network seeks to enhance collaboration, share best practices and increase professional development opportunities for CU Boulder staff or faculty who manage the daily tasks involved with advancing outreach programs and community partnerships. The OEPN offers a variety of workshops and programs throughout the year.